Airstream Rides RV Popularity Wave With Pottery Barn Trailer



An Airstream trailer loaded with Pottery Barn’s familiar collections has been designed in honor of the Pacific Coast Highway by Airstream and Pottery Barn. The lavishly decorated trailer won’t be inexpensive, but Airstream hopes it will appeal to retiring Boomers. There has been a constant growth in road travel for a very long time. According to a recent RV Industry Association study, RV ownership has increased more than 62% in the last two decades. The global pandemic also has transformed the way Americans travel, with personal transportation naturally providing a socially distanced experience. In addition to working remotely and attending school online, road trips have been shown to be more beneficial than other leisure travel methods.


There is a great deal of interest in RVs due to the pandemic-induced desire to get out and about. RVIA data indicates that RV shipments increased by more than 70% in the first half of 2021 compared with the same period in 2020. Approximately half of Airstream’s sales were travel trailers, accounting for 209,830 units, an increase of 73.5%. Among the reasons: an increase in sales of “huge proportions,” according to Airstream’s CEO Bob Wheeler. Despite the RVIA’s earlier forecast of 575,000 units in 2021, Wheeler said industry sales are on track to reach 500,000 units in 2021.


It seems perfect timing for Airstream to unveil a 28-foot trailer adorned with high-end furnishings created by Pottery Barn to evoke what both companies describe as “casual sophistication.” A previous collaboration between Pottery Barn and Airstream included bedding and kitchenware, as well as the Airstream x Pottery Barn Special Edition trailer. A queen bed or twin bunk beds can be found in the trailer’s rear bedroom. It is based on the International 28RB trailer. A standard Airstream layout starts at $115,300, which includes an onboard kitchen, bathroom, sleeping area, and lounge area. Priced at $145,000, the Pottery Barn Special Edition is a limited edition.


Further, securing financing for an RV is different from purchasing a vehicle. This is because RVs can be used as second homes, allowing interest to be deducted and payments to be spread over a longer period of time.

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