In honour of the Pacific Coast Highway, Airstream and Pottery Barn have designed an Airstream trailer loaded with familiar Pottery Barn collections. Although Airstream hopes to appeal to retiring Boomers with the lavishly decorated trailer, the trailer is unlikely to be inexpensive. Over the past few decades, road travel has steadily grown. In the past two decades, RV ownership has increased by more than 62%, according to a study by the RV Industry Association. In addition to transforming American travel, the pandemic has provided Americans with a socially distancing experience through the use of personal transportation. Compared with other leisure travel options, road trips are more beneficial than working remotely and attending school online.
Taking advantage of the pandemic-induced desire to get out and about has led to a high level of interest in RVs. It has been estimated that RV shipments in the first half of 2021 have increased by more than 70 percent over the same period in 2020. Airstream’s travel trailer sales increased 73.5% to 209,830, a majority of which were travel trailers. According to Airstream’s CEO Bob Wheeler, a rise in sales of “huge proportions” is one of the reasons. Wheeler said that industry sales in 2021 are on track to reach 500,000 units, despite the RIVA’s earlier forecast of 575,000 units.
It seems perfect timing for Airstream to unveil a 28-foot trailer adorned with high-end furnishings created by Pottery Barn to evoke what both companies describe as casual sophistication. The Airstream x Pottery Barn Special Edition trailer was part of a previous collaboration between Pottery Barn and Airstream. Located in the trailer’s rear bedroom are a queen bed and twin bunk beds. A 28RB trailer is the basis for this trailer. Onboard kitchens, bathrooms, sleeping areas, and lounge areas are included in the standard Airstream layout, which begins at $115,300. There are only 1,000 copies of the Pottery Barn Special Edition, which is priced at $145,000.
It is also different from financing a vehicle to finance an RV. In addition to allowing for interest deductions and longer payments, RVs can also be used as second homes.